Individuality
We are all biochemically individual or unique and will react differently from person to person to specific nutrition & exercise interventions.
Balance
In order to achieve ones optimum health, fitness & weight, one must pay equal attention to diet, lifestyle & recovery.
Nutrition Education
Knowing how food, lifestyle & environment impact health, weight, fitness & wellbeing, is of major importance in achieving long term good health.
Realism & Practicality
Understanding what you can realistically achieve, and how you are going to get there, is an often overlooked aspect of many diets and fitness regimes.